Benefits of Using QR Codes for Restaurant Menus
For many years, restaurants have incorporated QR codes into their operations, specifically in menus. However, the pandemic made them even more famous because they support contactless transactions. Owners choose to go digital where the restaurant menus are concerned to keep the patrons safe and stop the virus from spreading. But just how beneficial are QR codes as menus?
Your business can enjoy several benefits from putting its menu in a QR code, such as the ones below:
Keep Staff and Customers Safe
When COVID-19 broke out, everything had to be contactless if the businesses wanted to stay open. Restaurants scrapped printed menus because they get passed around among customers and staff. They started using the QR menu creator because it is less time-consuming and more effortless to use the code than sanitizing it every time someone touches it. With the code, it only requires a phone for scanning, and the menu will pop up ready for the customers' order.
Promote Cost Efficiency and Environmental Protection
Single-use menus became popular, but they were not a financially viable option, and they harmed the environment as well. QR code menus save restaurants money and prevent trashed printed menus from piling up in landfills.
Boost Convenience
QR codes allow for convenience and the practical use of your time. Once customers find your QR code menu, they can scan it and start ordering immediately. It is better than waiting to get the staff's attention so they can check the menu and order.
Streamline Restaurant Operations
The best QR code for a restaurant menu helps improve operations since you can easily change the menu for the day or some parts of it, depending on what the kitchen can offer. You can switch breakfast and other meals' menus without changing QR codes or printed menus.
Edit Menu Easily
Are you concerned about your perishables? Instead of risking them rotting and going to waste, why don't you ask the kitchen to whip them up as last-minute specials? Do you need to change the pricing, remove unavailable dishes, add new ones, or change other items on the menu? These are easy to do when you have a menu with a QR code. Just switch around the content of the QR code restaurant menu.
Minimize Ordering Errors
The customers can choose their orders on their smartphone app after scanning the QR code instead of dictating the orders to the crew. It reduces miscommunication during order-taking. It also allows them to take their time, review their order carefully, and confirm it themselves. In this way, using the QR code menu also contributes to a better customer experience.
Increase Bottom Line
A QR code menu app that shows the dishes, allows the customers to order, and even processes payments can speed up the transactions and reduce the time customers spend waiting for servers to get their orders or present the bill. It improves table turn times, allowing you to let more customers in and increase revenue.
Monitor Analytics
Look for a QR code restaurant menu that saves trackable data, Promote Social Media Engagement such as when the customers come by, what they order, and what operating device they use to read the code. When you strategize for your future marketing efforts, use the data.
Promote Social Media Engagement
QR codes can accommodate more than just your menu. Include built-in social media features so customers who found you through your social media account can order straight from the platform. It will increase your chances of getting leads and sales on whatever platform or channel your customers find you.
Improve Labor Efficiency
Aside from ensuring cost efficiency, QR code menus also improve labor efficiency. Distributing the codes strategically throughout the restaurant might reduce the number of crew you need to run the place. The QR code menus may accommodate taking phone and counter orders. Put them somewhere accessible, such as the entrance and on each table.
These benefits of using a QR code for your restaurant menu are possible if you use the best practices. First, generate a mobile-friendly QR code menu. Customers will use smartphones to read them, so format the menu for quick display on a mobile device's screen. Improve customer experience using a responsive HTML instead of a PDF document.
Second, reduce page load times. Use the smallest-sized photos that still show a sharp image of your dishes to help your page load faster.
Third, apply branding to your QR code menu. Design the code with the colors of your brand.
Fourth, test how the QR code works. Make sure that it directs users to your restaurant menu page. Post the QR codes in various parts of your restaurant in different lighting conditions, and try to scan each one to see if they work.
Are you convinced that QR codes for your restaurant menu can boost your business? If you are, start generating QR codes using FormBot. You can do it on the website for free, like how it allows users to build forms at zero cost. Contact us today!