QR Code
How many times have you seen QR codes today? You might have seen those fascinating little cubes with eye-catching patterns in your favorite coffee shop, grocery store, or monthly magazine issue. The growing use of QR codes benefits businesses, such as restaurants, healthcare facilities, car manufacturers, retail shops, and more.
How Does a QR Code Benefit Your Business?
But how exactly do QR codes help businesses?
They Contain Information Without Wasting Space
Instead of printing and putting up banners, signages, or announcements on bond papers, you can relay the information you need through QR codes. These details may range from new business hours, restaurant menus, and services offered to business operation updates and store policies. Your customers can use their smartphones to read a QR code and see what you have to announce.
They Promote Safe, Contactless Transactions
Now, more than ever, touching random things has become more unsafe than ever. It is why more contactless payment methods have increased across the country and in various parts of the world. You can pay for everything through the code after a few simple steps.
It is easy to execute this plan. Set up your QR codes, print them, and put them up where customers usually need them, such as the front desk, cash register, restaurant table, or counter. Customers can scan the QR code with their smartphone and even settle their bills using Venmo or PayPal.
Using QR codes, you can eliminate menu handling among the customers and employee staff in a restaurant setting. Encourage and direct your patrons to the codes by putting them up around the restaurant.
They Highlight Your Business' Tech-adoption Skills
Keeping up with the trend shows your customers how tech-savvy you are, appealing to an equally tech-savvy market. A study shows that lower income and younger consumers fueled the increase in small business spending from 2015 to 2016.
The same market segment likes using the latest tech, like a QR code scanner online. Customers give businesses merits for exerting the effort to invest in technology that makes transacting with them safer and more convenient.
They Are Trackable
Every time someone scans your code, you can obtain real-time statistics. The same goes for relevant information, like the user's location, time, date, and device. You can even ask for information from your customers to improve your offers via QR codes in the future.
They Store Information
Unlike barcodes, QR codes can store over 2,500 characters. The former can only save as few as 25 characters.
If you have a digital menu stored in QR codes, you can include more photos of the dishes you're offering in the restaurant. It would have been challenging to do this on a traditional menu.
They Are Easy to Modify
If you publish a QR code online or anywhere else, it can remain the same even if you change its content. If you are creating and printing codes for your restaurant, you don't have to scrap old QR codes and print new ones every time you make changes to your menu.
They Are Reliable
Compared to barcodes, QR codes are more resilient. Barcodes can quickly become unreadable with minor damage. It takes as much as 30% of damage to the QR codes before they are rendered useless.
They Are Practical to Use
If you are operating a restaurant, you must print menus and keep printing to replace old ones. Other businesses need catalogs. These would mean spending ink and paper, which you can avoid using a QR code generator tool.
They Encourage Spending
If your customers can freely scan your products or dishes, in the case of restaurants, they can easily order whatever they want. There is no need to hurry, and if they want to add more orders, they can go back to scanning your menu. Research shows customers tend to increase their spending when they use digital menus.
They Improve Customer Experience
Putting up a QR code of your offers on your website helps your customers think ahead about what they want to buy. Managing a restaurant means giving them more time to decide what to order even before they sit at their table. They can choose the dishes they want for themselves and minimize the risk of the servers getting the orders wrong. This exchange improves customers' overall experience every time they visit your restaurant.
Are you convinced that using a QR code can move your business forward? If you are, use FormBot to generate QR codes for you. We have a user-friendly form and QR code generator you can use. FormBot also has form templates you can customize and incorporate with a QR code. Start building online forms and generating QR codes today!
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